Who Owns Young LA? Meet the Founders Behind the Brand

YoungLA is owned by two brothers Gurmer Chopra and Dashmeet Chopra who each hold a 50% stake in the company. If you've been searching who owns Young LA, the answer is straightforward: it's a privately held, family-run brand. 

They founded it in Los Angeles in 2014 and have run it independently ever since, with no outside investors or venture funding on record.

Who Owns Young LA? Meet the Brothers Behind the Brand

Gurmer and Dashmeet Chopra are the sole owners of YoungLA. Equal partners from day one, the brothers built the brand without bringing in outside capital which is genuinely uncommon for a company that now does $176 million in annual revenue.

They're not figureheads. Both are operationally involved. Gurmer, the younger of the two at 33, leads branding and marketing and is known to personally test every product before it goes to market. 

Dashmeet, 37, co-founded the business alongside him, though his specific operational title hasn't been detailed publicly.

What's often overlooked is that the 50/50 structure has held through the entire growth of the company from a bedroom reselling operation to a nine-figure brand. 

That kind of ownership stability is rare, and it signals that the two have managed the business without the kind of investor pressure that typically reshapes equity arrangements as companies scale.

The YoungLA Founders: Gurmer and Dashmeet Chopra

Gurmer Chopra

Gurmer was born in India and immigrated to the United States with his family when he was around 10 years old. The family settled first in New Jersey, then relocated to California after their father took a job managing gift shops there.

He studied accounting at college in Santa Barbara and landed a job at Ernst & Young in 2014. He quit eight months in. "I absolutely hated it," he's said. That exit turned out to be the actual starting point for YoungLA.

In practice, his role at YoungLA is hands-on in a way that's unusual for a founder at this revenue level. He spends significant time in the sample room reviewing unreleased products wearing them, testing them, and approving them before launch.

Dashmeet Chopra

Dashmeet is the older brother, now 37. He and Gurmer shared the same immigrant upbringing and spent years doing informal resale work together first selling leftover souvenir inventory from their father's business, then moving to iPhone cases on Craigslist, and eventually building a proper reselling operation on Amazon and eBay.

His specific role within YoungLA's current structure isn't publicly detailed beyond co-founder. What is confirmed is that he's been a 50% owner since the start and was actively involved in building the business in its early years alongside Gurmer.

How the Chopra Brothers Built YoungLA

From Resellers to Brand Founders

Before YoungLA existed, Gurmer and Dashmeet were running a resale business out of a shared bedroom in their parents' home selling soccer jerseys, vape cartridges, and electronics on Amazon and eBay. In 2016, after investing roughly $5,000 into the operation, they netted close to $500,000. 

That gave them the foundation to try something of their own.Their first original product men's gym shorts launched on Amazon in 2017. 

The name "Young-LA" came from an eBay username they'd been using, itself inspired by a DJ called Young California. 

They bought the Instagram handle "YoungLA" for $800 from someone who'd already claimed it. Interestingly, that $800 purchase turned out to be one of the better investments they made early on.

Moving Off Amazon and Building Direct

By 2018, the brothers were actively trying to move customers away from Amazon and onto their own website a shift that gave them better margins and more control over the brand experience. 

They hit 10,000 Instagram followers within a year of getting serious about the account.

Their stated target at the time was simple: 10 orders a day on their own site. 

Then 100. In practice, brands that build this way organically, goal by goal, without outside pressure tend to develop customer relationships that are harder to replicate with paid growth alone.

YoungLA Ownership Structure and Revenue Growth

A Bootstrapped, Privately Held Business

YoungLA is privately held. There is no public record of venture capital investment, private equity involvement, or outside funding of any kind. 

The Chopra brothers appear to have financed growth entirely through operating revenue an increasingly uncommon path for a brand at this scale. 

Brands that bootstrap this way often rely on sharp financial modeling and budgeting to stretch early revenue further than most funded competitors can manage.No valuation has been publicly confirmed. Revenue figures, however, have been reported.

According to CNBC Make It, YoungLA brought in over $176 million in 2024, based on documents reviewed by their team:

Year	Reported Revenue
2020	$6 million
2021	$35 million
2022	$90 million
2023	$150 million
2024–25	$176 million

Valuation not publicly disclosed.The jump from $6 million to $35 million between 2020 and 2021 is significant. 

It coincided with pandemic-era interest in home fitness and athleisure Gurmer has acknowledged this openly, noting that Covid was genuinely beneficial for the business.

No Outside Investors, No Public Listing

YoungLA is not publicly traded. The company has not announced any plans to go public or take on institutional investment, as of the most recent available information. 

Ownership remains, as far as publicly reported, entirely with the two brothers at 50% each.

How YoungLA Operates Under the Chopras

The Limited-Drop Model

YoungLA releases new collections every two weeks typically 8 to 10 styles per drop. Three or four of those styles sell out fast, sometimes within 15 minutes. 

The scarcity is deliberate. It keeps the brand from discounting, which matters a lot when you're not relying on wholesale or retail partners to move volume.

Retail analysts have noted this model works well for margin protection but it requires tight inventory management. Overstocking breaks the whole thing.

The Influencer Strategy

The brand built its audience largely through fitness influencers, particularly on Instagram and TikTok. Affiliates earn a 15% commission per sale, plus a base salary ranging from $2,000 to $10,000 per post, depending on reach. 

As reported by Forbes, six-time Mr. Olympia winner Chris Bumstead is among the more prominent names associated with the brand, with collaborations extending to Arnold Schwarzenegger, heavyweight boxing champion Tyson Fury, and multiple UFC fighters.

This kind of influencer-led growth is something other founder-run brands have leaned into heavily Kyle Forgeard net worth is one example of how personal brand value built through social media can translate directly into business equity.

Also Read: Iman Gadzhi Net Worth

Expanding Into Physical Retail

For most of its existence, YoungLA has been direct-to-consumer only. That's changing. The brand's first physical store is set to open at the Westfield Topanga mall in Los Angeles in October 2025 a notable shift after more than a decade online.

Conclusion

YoungLA is owned equally by brothers Gurmer and Dashmeet Chopra, who built it from scratch without outside funding. From eBay resellers to a $176 million brand still private, still family-owned, still run by the same two people who started it.

Frequently Asked Questions

Who owns YoungLA?

YoungLA is owned by brothers Gurmer Chopra and Dashmeet Chopra. Each holds a 50% ownership stake. The company is privately held with no reported outside investors.

Is YoungLA publicly traded?

No. YoungLA is a private company. It is not listed on any stock exchange and has not announced plans to go public.

When was YoungLA founded?

YoungLA was founded in 2014 by Gurmer and Dashmeet Chopra in Los Angeles, California.

Where is YoungLA headquartered?

YoungLA is headquartered in Los Angeles, California.

What is Gurmer Chopra's role at YoungLA?

Gurmer Chopra oversees branding and marketing at YoungLA. He is also actively involved in product development and personally tests items before they are released.